The more votes a link have the more famous and captivating the page is.

Better than spyware: prominent basis for the continuance of spyware is the flair to spy on customer surfing habits & to amass a client profile. These compiled profiles bestow advertisers the spectacle of buyer's mind and allow them to present proper & relevant ads suiting buyer's interest.

In the case of social bookmarking sites, the buyers themselves unknowingly creating their own profile. By voting for a website or news item, the buyers stating "This is of concern to me". Having adequate votes one can build a client profile, knowing what is fascinating for that user.

Generally all sites publish their voting history publicly. Visiting any customer profile will introduce you to their chosen stories. Then you may believe what fascinates that client.

Though many of these websites promise not to leak your personal information but still they feel unobstructed to do anything and everything with the invaluable information unobstructedly.

Huge search engines and big web portals that may amass such kind of personal message all come beneath heavy common inspection regarding a security of this kind of data, but still wordly bookmarking web sites stayed under a radar.